Rongta Technology Shines at NRF 2026!

The National Retail Federation (NRF) 2026, themed "The Next Now", has just concluded in New York, USA. Together with retail partners from across the globe, we glimpsed more possibilities for the future of retail.

The RI463 Barcode Printer was a constant crowd-pleaser throughout the event. A clothing store owner tried printing care labels on-site, effortlessly switching to thermal transfer mode on the 4.3-inch touchscreen. As they operated the device, they commented, "This screen is smoother than a smartphone—adjusting parameters and checking status is just a tap away!"

The RP216 Desktop Label Printer was hailed as a "time-saving lifesaver" by attendees. Boasting automatic label peeling, large-capacity paper loading, and a seamless printing speed, it left everyone eager for another try. An operations manager from a convenience store chain shared while using it, "The printing process is surprisingly satisfying? Most importantly, it’s genuinely time-efficient—I’ll cut down on the hassle of changing paper and peeling labels several times a day."

The AURORA S3L-AI Smart Label Scale captured the spotlight of the entire venue with its color-coded indicator light system, where different operational statuses are instantly recognizable at a glance. What’s even more impressive is its AI visual recognition capability—it can identify products in 0.2 seconds with an accuracy rate of 99%.

What touched us the most was not a one-way showcase, but the natural and sincere interactions we had. You shared the frustrations of frequent paper changes, the anxiety of long weighing queues during peak hours, and the expectations for more flexible checkout experiences... These voices are far more authentic than any technical specifications. For us, "The Next Now" as envisioned by NRF is composed of these subtle "present moments": a smoother work process, a more effortless interaction, and a tool truly designed with your needs in mind.

The exhibition may have ended, but our communication has just begun. Thank you to every visitor who stopped by our booth, shared your stories and ideas with us. The real-world scenarios and specific needs you brought to us are the warm driving force that keeps us moving forward. We have carefully taken note of every voice, and we will carry them with us in every step ahead.

As retail marches toward its next chapter, we look forward to continuing this journey forward together with you.